Privacy Policy

1. Overview

MOORLI AdDiagnostic (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and automated audit service (the “Service”). By using MOORLI AdDiagnostic, you agree to this Privacy Policy, along with our Terms of Service and Disclaimer.

2. Information We Collect

a. Information You Provide: Email address (Google Sign-In), payment details processed by Stripe (we never store full card numbers), and any details submitted via our contact form.

b. Information Collected Automatically: Google Ads Account ID and metadata via secure, read-only OAuth; diagnostic data needed to generate your audit; technical data (browser, IP) for security.

c. No Sensitive Personal Data: We do not collect or store sensitive categories of personal information.

3. How We Use Your Information

• Authenticate your Google account and access data required for the audit.
• Generate, store, and deliver your report.
• Process payments and receipts via Stripe.
• Provide limited technical support related to report generation.
• Improve system performance, reliability, and security.

We do not sell, rent, or share your information for advertising or marketing.

4. Data Storage and Security

All data is processed and stored on Google Cloud (Firebase, Firestore, Cloud Storage) with encryption in transit and at rest. Access is restricted to authorized personnel.

5. Access and Permissions

MOORLI AdDiagnostic requests read-only Google Ads access and never modifies your account. You can revoke permissions at any time via Google Account settings.

6. Payments

Transactions are handled by Stripe, a PCI DSS–compliant processor. We do not store card or bank details.

7. Sharing of Information

We do not sell, rent, or lease your personal data for advertising. We only share information with essential service providers for core functions:

• Hosting and Payments: With Google Cloud (for hosting) and Stripe (for processing payments).
• AI Summary Generation: To generate the "AI Summary" for paid reports, we send a non-identifiable list of your audit findings (e.g., "FAIL: TRK-101") to a third-party AI service provider. This data is **never** used for AI model training and is **not** linked to your personal or account identity. We never send your name, email, or Google Ads Account ID to the AI service.
• Legal Compliance: To comply with a valid legal request or to protect our rights and property.

8. Data Retention

MOORLI AdDiagnostic does not permanently store your raw Google Ads account data. Each audit runs in real-time and the underlying performance data is immediately discarded after the report is generated.

We retain two pieces of data:

• The Static Report File: The generated HTML report file is stored for 90 days in secure cloud storage to allow you to download it from your dashboard. After 90 days, this file is automatically and permanently deleted.
• The Audit Record: The record of your audit (which includes your User ID, Account ID, overall score, and the AI summary text) is stored in our secure database. We retain this "related metadata" to display in your user dashboard and for internal business analytics. This record is retained indefinitely unless you request its deletion by contacting support.

9. Your Rights

Depending on your jurisdiction, you may request access or deletion of your data, or withdraw OAuth permissions. Contact support@moorli.io.

10. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information promptly.

11. International Data Transfers

Your data may be processed on servers located in the United States.

12. Changes to This Policy

We may update this policy periodically; the latest version will be posted here.

13. Contact

Questions? Email support@moorli.io.