Frequently Asked Questions

MOORLI AdDiagnostic is an automated diagnostic platform that provides a deep, unbiased audit of your Google Ads account.

It runs a comprehensive 195-point audit, checking for costly errors and missed opportunities across key areas like account structure, budget management, conversion tracking, and policy compliance.

While built with 131 universal best practices to help any business succeed, the platform is specially optimized for high-stakes industries with unique challenges:

• Legal: With 23 specialized checks for compliance and client acquisition.
• Medical & Healthcare: With 21 HIPAA-aware rules focused on patient privacy and appointment tracking.
• Home & Local Services: With 20 rules designed to improve local lead quality and eliminate wasted spend.

After the analysis, MOORLI AdDiagnostic delivers a clear report with an overall health score and, most importantly, provides actionable, step-by-step instructions to fix every issue it finds. The platform operates on the principle of: No agencies. No jargon. Just insight.

It offers a free, 3-point "Snapshot Audit" on a single campaign to identify critical errors, which serves as an entry point to the paid, complete audit covering the entire account.

MOORLI AdDiagnostic is designed for business owners, marketing teams, and agencies who want a clear, unbiased assessment of their Google Ads performance. Whether you manage one account or multiple clients, it helps you uncover inefficiencies, compliance gaps, and missed growth opportunities—instantly.

No. While we offer industry-specific rule sets for Legal, Medical & Healthcare, and Home & Local Services, most of our 195 checks are universal best practices that apply to any Google Ads account—including e-commerce, B2B, education, and SaaS. You’ll still get a complete audit tailored to your business type.

We fill a very different role. We are not an ongoing management service or a complex monthly software subscription. MOORLI AdDiagnostic is a one-time, automated diagnostic report.

Think of it this way:

• Ad Agencies are a "done-for-you" management service. They are the pilots who fly the plane for a monthly retainer.


• SaaS Platforms (like WordStream or Optmyzr) are the complex cockpit controls. They are powerful monthly subscriptions built for expert marketers to manage campaigns every day.


• MOORLI AdDiagnostic is the one-time, expert mechanic's report. It runs a 195-point inspection to give any stakeholder—business owner, marketer, or agency—a clear, prioritized list of what's broken and the step-by-step instructions to fix it.

Unlike "free graders," which are just lead magnets, we provide a complete, actionable report. We are the only tool that combines this deep diagnostic with a low, one-tine price and specialized compliance rules for high-stakes industries like Legal and Medical.

MOORLI AdDiagnostic is designed to be your **pre-sales accelerator**.

It automates your manual, 10-hour audit process, letting you deliver a comprehensive, 195-point expert report to a new prospect in minutes. This allows you to prove your expertise, build instant trust by flagging critical issues (like compliance or budget waste), and ultimately **close more clients, faster**. It's also an excellent tool for standardizing your quarterly business reviews (QBRs) for existing clients.

Yes. The agency audit packs allow you to **add your own logo** to the 195-point report and present it to your prospects or clients as your own expert analysis.

Instead of the single $499 audit, agencies can purchase audit credits in bulk for a significant discount. We offer:

• Agency 5-Pack: $1,995 ($399 per report)
• Agency 10-Pack: $3,490 ($349 per report)

These credits are stored in your agency dashboard and **they never expire**. You can use them whenever you have a new prospect or a client review.

Each complete audit includes:

• A PASS / WARN / FAIL score for each of the 195 rule checks.
• An overall account health score.
• A downloadable report with categorized findings and **step-by-step instructions** to fix every issue.

MOORLI AdDiagnostic is a diagnostic tool, not an agency. The report is a roadmap for you or your team to implement. We do not offer implementation or optimization services.

After connecting your account, both the free snapshot and the complete paid report are generated and delivered within minutes.

We offer the free snapshot audit so you can see the power of our tool on your own data without any risk or commitment. We're confident that the value you see will make upgrading to the complete audit an easy decision. Please note, the free snapshot audit is a one-time offer per Google account.

The free snapshot is a limited preview. It covers:

• Just 3 critical rule checks.
• A partial score.

• All campaigns in your account.
• All 195 rule checks.
• A complete score and a detailed, step-by-step action plan to fix every issue.

After completing your secure payment through Stripe, you’ll be redirected to your dashboard. From there, you can choose which Google Ads account you’d like to audit. Our system will automatically run a complete 195 point analysis across all campaigns, and you’ll receive an email within minutes once your new report is ready to view or download.

Yes — you can request a new audit at any time to see how your improvements perform. Each audit is a full, independent analysis that runs all 195 checks again, so a new purchase is required for every rerun. (Tip: you can compare your old and new reports side-by-side to track progress.)

It's a one-time payment of $499 per audit per account. There are no recurring fees or subscriptions.

Our price is per Google Ads account. If you use an MCC, you can select a single child account to audit. Each additional account requires a separate purchase.

Yes. All transactions are handled by Stripe, a PCI-compliant payment processor. We never see or store your credit card details.

Because the audit report is generated automatically based on your specific account data immediately after purchase, we do not offer refunds. However, if you encounter a technical issue preventing report delivery, please contact support.

Absolutely. Your Google Ads data is completely secure and handled with the highest privacy standards.

MOORLI AdDiagnostic connects to your account through Google’s official API using read-only permissions — we can only analyze your data, never change it. We never see your password or have access to your billing or campaign controls.

Each audit runs in real time and uses your account data only for the duration of the analysis. Once your report is generated, the underlying data is immediately discarded. The static audit report is securely stored for 90 days so you can download it again later, after which it is permanently deleted from our systems.

We do not sell, share, or retain identifiable advertising data for any purpose beyond generating your report.

We only support Google Ads.

You can reach us anytime at support@moorli.io.

We typically respond to all support messages within one business day. Complex technical requests may take up to 48 hours, but we always acknowledge receipt of your message automatically so you know it’s been received.